It’s a Monday, the second day in May, 2011 and thousands of
Twitter followers around the globe are glued to their seats as they follow the
unfolding story of the Navy Seals finding and assailing the house of Osama Bin
Laden’s refuge. Thanks to the internet, this truly incredible world event was
streamed online exactly as it was unfolding and did an amazing job of
highlighting just how poor business communication systems are. Here we are, the
world, super glued to our screens watching as, what is supposed to be a covert
operation unfolds, yet a CEO or a managing director of a company as small as
two hundred people has no clue how many projects they’re running or what each
project’s status is as of today. How does this work? The three-week-old status
report is the most expensive piece of bureaucracy existing in the corporate
world. What is the point of knowing that as of three weeks ago you were over
budget and behind schedule?!
There is no point, or no point that helps you when you need it, or,
ultimately, in the long run. As mentioned in this post, the
ultimate goal of UniPhi’s software is to help remove the need to report and
therefore, aim to remove three-week delays in the information being relayed to
CEOs or managing directors of companies. This is not only to free up their time
so that they can concentrate on facilitating resolutions to other
issues, but also to help facilitate productivity and promote a more time
efficient way of sharing information within the project environment and
therefore, eliminating any issues that could arise before they actually do.
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