Friday, May 07, 2010

UniPhi expands to the middle east



8 months ago I caught up with a colleague from school days. We had met a few times post school through a mutual friend of ours. On this occasion (as usual when catching up with old acquaintances) we started updating each other on events since the last few years. Francis, my school colleague, had been living in the UK for 8 years, had gotten married and had had his first child about 6 months before we met. He was back in Australia, sadly, due to an illness of a relative. Yet through every sad event, a silver lining can be found.

Francis had recently moved from the UK to Dubai. Having tested the market there briefly before his Australia visit, his business radar piqued when he heard about UniPhi. The next day Francis came to our office in Sydney and had a look at what we'd developed. Another 24 hours later and he had put together a proposal to distribute our software in the middle east. He has worked tirelessly since and this climaxed with us exhibiting at the Cityscape conference in Abu Dhabi in April. Unfortunately, due to other commitments I was unable to attend but thanks to the project management efforts of Katja Abramova (mbh project manager) and the tireless Sarah Quinton (mbh director) who flew over to support Francis in showing off UniPhi to the world all went well.

Below is an image of our stand and feedback from the show has been exceptional. I am very excited about becoming an Australian exporter and international markets will now become crucial components in what we hope will be the rapid commercialisation of what I believe is the best portfolio and project management application on the market.

The exhibition was a great success for us. It has led to four very strong proposals being sent to potential clients and over 160 business cards being collected at the booth.

Thanks Francis, Sarah and Katja for all your efforts!

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